By: Carolyn Raney
Let’s face it, small business owners are BUSY, hiring staff, helping customers and generally doing whatever it takes to run your company. While you know social media is important your time just can’t be stretched any further, how could you possibly add another item to your to-do list? These days you cannot afford not to be on social media, it’s one of the best ways to build and connect to your customers and prospects. You must have a content strategy, which takes a lot of time. This is why you should consider outsourcing your social media to the professionals. Outsourcing your social media management is less expensive than hiring a full-time employee. The experts keep up with the ever-changing world of social media, When I say ever-changing trends, I am speaking of almost on a daily basis. Do you understand algorithms? Each social media, Facebook, Instagram, twitter, youtube, Vimeo, Linkedin, and Pinterest all have different constantly changing algorithms. Overwhelmed yet?
Social media managers thrive for a challenge and understand the digital landscape better than anyone. They must have an understanding of th system platforms and be able to predict upcoming trends. They must be able to generate genuine content that the public wants to interact with.
To be truly successful in social media you must have people that are knowledgeable running campaigns. However being knowledgeable is not enough, they must be supported by a variety of people with experience in other fields who can help build a campaign. Many companies cannot afford a team of social media managers. The team needs to have an eye for design, graphical skills, industry knowledge and experience that all add to the use of an internet marketing agency instead of member of staff.
Remember that you don’t overwhelm people to get the job done. They should love social media naturally. It should not be a struggle but a pleasure. Outsourcing will give you access to a team that does this for fun and in turn, does a great job.
Hiring a decent social media manager will cost you in the region of $50k-$70 per year. There are of course benefits to having the right person doing that a for you, if you can afford their salary. Getting the wrong person is very risky. If you don’t understand the ins and outs of social media how will you know to hire the right person? Deciding to outsource your social media not only guarantees a professional who knows the ins and outs but will cost you less money. And this professional will be supported by a team, for less money you get much more.
The team at Social Sharkz loves social media and the challenges it brings for all types of industries. We enjoy Creating Killer Content that makes businesses stand out from their compeition. Give us a call to meet with you to discuss how we can help make YOUR business stand out!