It's a microwave culture.
All it takes is 1 epic video to change everything
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What makes online video so special?
Spotify, apple music and soundcloud have changed the way we listen to music in the car.
Live streaming and digital players like Netflix and Amazon have caused us to “cut the cord” on traditional cable (source)
No matter what you’re selling, no matter what your company does, if you don’t have a video marketing strategy for the biggest video platforms, you are going to lose. And in case you haven’t noticed, the platforms of distribution for video content online have shifted drastically over the last 18 months. Facebook is getting more daily minutes watched than YouTube, Snapchat’s daily views are now in the billions, and video on Twitter has taken “listening” and “one to one” branding to a whole new level. It’s no wonder video under one minute is on the rise with the big dog social platforms.
Useful/Epic content + Quick gratification = The Grand Salami.
You need to be able to engage customers and promote your brand in 30 seconds.
You can do this.