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Social Media

Q: How do you measure the ROI of Social Media?
A: Your business still exists in 5 years.

02

Why does a business need social?

In order for your business to grow quickly, you need to be able to reach a wide target audience as soon as possible. Without an effective and active social media presence, your business is doomed to fail. Research shows nearly 2 in 3 adults use social media. By not tapping into the potential of social media, marketing yourself to potential leads and customers becomes a lot more difficult.

 

6 quick ways social media marketing can benefit business.

 #1 – SM Gives You a Wider Reach

With social media, it’s easy to market your services to a large group of people. And not only does social media allow you to reach out to more people; it even lets you determine the kind of audience you want to market yourself to.

 

#2 – Using SM for Business Boosts Your Site’s SEO

Search engine crawlers know which pages are consistently earning traffic and which are just floating out there, forgotten and ignored. A killer content strategy for SEO is the most important part of earning top spots in search engine rankings, but driving traffic to your optimized pages will cause them to climb much faster in the search engine results pages (SERPs).

 

#3 – SM Marketing Is Easily Sharable Marketing

A user can easily share any marketing activity or advertisement that’s posted up on a social media website.

This means that once you’ve shared a post, people will eventually ensure that it gets to your target market; the people who will actually benefit from your business.

 

#4 – A Strong SM Presence Builds Brand Loyalty

A report published by Texas Tech University found that brands with active social media profiles have more loyal customers. It’s easy to imagine why: When you’re engaged and interacting on social media (not just tossing your posts out onto the web hoping someone will stumble upon them) you become less like a corporation and more like what you truly are, a unified group of people who share a vision.

 

#5 – SM Gives You the Ability to Quickly Respond to Customers

Once you’ve shared any content on social media, it’s easy to keep track of customer responses and feedback given by social media users. Besides making the necessary changes as soon as possible, you can even respond to your customer’s queries and messages. This will help you engage with the audience better so they keep coming back for more.

 

#6 – Customers You Didn’t Know Existed Will Find (and buy from) you

In the process of marketing with Facebook (for example), you’ll probably join a ton of groups related to your products, industry and customer base. By posting links in these groups, you’ll help influence customers to check out your site. Answering questions on Quora is another option.

These are just a few ways companies can use social media. Let’s be honest, without a strong social media presence, it’s impossible to survive in today’s market.

Contact Us

  • +270 534 5265
  • info@thesocialsharkz.com