By: Tori Wood
You’re at the mall, out to eat, walking through your workplace, or maybe you’re just sitting at home. Just think about it. At almost any given moment, an individual can be seen looking at their phone. So, as a business, why not target the place that consumers are already constantly feeding into: social media. No longer can we as businesses ignore the call for a social media presence and continue to invest time and money into outdated techniques. Why? Because according to Erik Qualman, author of Socialnomics, “the ROI of social media is your business will still exist in five years.”
Below, we will consider reasons why a social media presence is needed now more than ever. Oh, and we have the stats to back it up.
“Everyone is doing it”
Just from last year alone, the number of internet users has increased by 10% to a total of 50% of the world’s population being on the internet. Of that number, 74% of internet users are active on social media.
Digital Marketing is Measurable.
In the digital age, everything is quantifiable and measurable. With analytics regarding every post, click, share, and like, a social media manager can determine what is effective and what techniques simply aren’t working. Therefore, in a world of technology, having a digital footprint can be extremely beneficial.
Social Media is a consumer’s “go-to”
According to one study by Trustpilot, 31% of consumers trust brands more if they have a social media presence. And 20% of consumers check businesses’ social media profiles before deciding to purchase those companies’ products.
Top social media sites have reach
Facebook continues to be the most widely used social media platform, with 79% of American internet users. Thus, 68% of U.S. adults are using Facebook. Along with Facebook, Snapchat continues to remain a popular social media site. On any given day, Snapchat reaches 41% of 18 to 34-year-olds in the US. YouTube also remains prominent on the internet and manages to reach more 18 to 49-year-olds than any cable network in the U.S.
By now understanding why social media is vital for your business, you can see how neglecting social media would be a fatal mistake. For your business’ social media needs contact Social Sharkz!
Social Sharkz is the little brother of VUEcom Media Group, and was born out of the need of so many businesses asking us to replicate the success VUE Magazine has on social media, branding, and web design. We said “not right now,” for a long time, and finally gave in because honestly we want your business to be even more successful than it already is! For the past year we have begun to surround ourselves with people a lot smarter than us because no one is a MASTER/NINJA/GURU on everything. We currently work with 3 teams who mentor us: A company that does Influencer Marketing (Nashville, TN), the coolest guy you’ve never met who kills it on Website Design/SEO (Wyo, Pennsylvania), and a Social Media guru who has been showing these young sharkz grasshopper his ways (Bowling Green, KY). Our style of content isn’t a funeral, it is FUN!!! Fun comes naturally here because we’ve been creating killer content all along, and honestly that’s 1/2 of the battle when it comes to reaching customers. If you don’t believe us, just take a look at the founding page (VUE magazine) and compare it to everyone else. Give us a shout @270-534-5265 if you’re ready for some killer content that has your customers lining up 👊🏼
IN A NUT SHELL:
Social Sharkz works like a tag team dropkicking social media management, website design, and branding like a boss, smacking competitors with a folding chair WWE style, stomping in on generic posts like Dog the bounty hunter stomps faces, and we’ll keep your business in the lead with KILLER CONTENT that will have your soon to be customers chasing you harder than the guys chasing Rachel on the Bachelorette. In the end we’re just better because these Sharkz are always hungry!